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Attention Experts Expands International Footprint with New Offices and Strategic Partnerships

Rev Up Marketers

Attention Experts, a Sydney-based digital strategy firm, has announced the expansion of its international operations, establishing offices in London and Dublin to meet growing demand for data-driven digital marketing services across Europe. The expansion marks a strategic milestone for the agency, which has seen steady growth since its founding in 2016. Initially established to address a market gap in performance-based digital strategy, Attention Experts has grown to support clients in more than 30 industries, including tourism, e-commerce, professional services, and nonprofit organizations. “Our decision to expand into the UK and Ireland reflects both client demand and the increasing need for transparent, measurable digital outcomes,” said George Hawwa, Founder and Managing Director of Attention Experts. “This move allows us to better serve our clients with localized expertise while maintaining our commitment to data integrity and business results.” Attention Experts provides a full suite of digital services, including social media strategy and management, SEO, SEM, programmatic advertising, email marketing, and website optimization. The agency benchmarks each campaign against clearly defined objectives, focusing on conversion rates, customer retention, and return on investment. In addition to its client service offerings, the firm plays an active role in digital education. Hawwa is a regular lecturer at the University of Sydney and has delivered presentations on social media strategy to more than 30,000 professionals globally. He is also consulted as an expert witness in legal matters involving digital marketing and social media-related disputes. Since 2020, Attention Experts has served as the official digital partner for several organizations, including Tourism Accommodation Australia and the Australian British Chamber of Commerce. The firm is a certified partner of both Meta and Google. The agency’s boutique model continues to prioritize service quality and strategic selectivity, even as it scales internationally. Current office locations include Sydney, Melbourne, London, and Dublin. “As the digital environment evolves with developments in artificial intelligence and privacy regulation, we are focused on helping clients navigate these changes with strategies grounded in performance and sustainability,” Hawwa added. For more information, visit www.attentionexperts.com. About Attention Experts Founded in 2016, Attention Experts is an award-winning digital growth agency specializing in data-led social media and digital strategy. Headquartered in Sydney, the agency operates across Melbourne, London, and Dublin, with clients in over 30 industries worldwide. Services include social media strategy, SEO, SEM, programmatic advertising, EDM campaigns, and website optimization. Attention Experts is the most five-star reviewed social media agency in Australia and a certified partner of Meta and Google. Contact Details Attention Experts George Hawwa info@attentionexperts.com Company Website https://www.attentionexperts.com/

June 10, 2025 05:57 AM Eastern Daylight Time

Clarion Partners Welcomes MEI Industrial Solutions to the Tahoe Reno Industrial Center

Clarion Partners

New York, NY – May 29, 2025 – Clarion Partners, LLC, a leading real estate investment manager, welcomes MEI Industrial Solutions (“MEI”) to 500 Denmark Drive, a newly constructed 322,000-square-foot Class A building located within the Tahoe Reno Industrial Center (“TRIC”). MEI Industrial Solutions (formerly MEI Rigging & Crating) is a leading provider of rigging, machinery moving, industrial storage, millwrighting, crating, export packing services, and specialized transportation services across the nation. The company has leased 161,200 sq. ft. of space, representing approximately half of the building. 500 Denmark is part of a larger development of over 1 million square feet of Class A warehouses at the TRIC, considered to be one of the largest industrial parks in the world. “We’re pleased that MEI Industrial Solutions has chosen to include 500 Denmark Drive as part of its regional West Coast logistics expansion,” said Clarion Partners Managing Director Jason Glasser. “As a high-growth and desirable submarket conveniently located near major transportation routes, Reno continues to offer industrial users like MEI a compelling value proposition.” The new facility significantly expands MEI’s operational footprint in Northern Nevada and enhances MEI’s service capacity with secured indoor and outdoor storage space, joining MEI’s nationwide network of 50+ facilities across 24 states. In addition, the facility is well positioned to serve the company’s data center and manufacturing customer base nearby. Clarion Partners acquired 500 Denmark Drive on behalf of a commingled fund in July 2024. Surrounded by numerous data centers as well as national tech, big box, and e-retailer tenants, the acquisition expanded Clarion’s existing Reno-area industrial footprint of over 1.7 million sq. ft. It also marked Clarion’s first entry into Sparks, NV - one of Reno’s most active submarkets and an active Federally designated Qualified Opportunity Zone (“QOZ”). Clarion is currently invested in 170 properties (nearly $8 billion in GRE) in areas designated as QOZs and owns an additional 560 properties (over $30 billion in GRE) in submarkets neighboring QOZs. 1 Clarion Partners, LLC, an SEC registered investment adviser with FCA-authorized and FINRA member affiliates, has been a leading U.S. real estate investment manager for more than 40 years. Headquartered in New York, the Firm maintains strategically located offices across the United States and Europe. With $73.1 billion in total real estate and debt assets under management, Clarion Partners offers a broad range of real estate strategies across the risk/return spectrum to approximately 500 institutional investors across the globe. Clarion is scaled in all major property types and was an early entrant into the Industrial sector. The Firm’s global industrial team manages a ~1,000 property portfolio in the U.S. and Europe consisting of more than 250 million square feet. Clarion Partners is an independently operated specialist investment manager of Franklin Templeton. More information about the firm is available at www.clarionpartners.com. Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.5 trillion in assets under management as of April 30, 2025. Contact Details Chris Sullivan +1 917-902-0617 chris@craftandcapital.com Company Website https://www.clarionpartners.com

June 09, 2025 04:00 PM Eastern Daylight Time

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The Maercks Institute Unveils Viral Video of Completely Awake Deep Plane Facelift in a Young Professional—Rewriting the Rules of Facial Rejuvenation

The Maercks Institute

The Maercks Institute has released a compelling new video that is quickly capturing the attention of both aesthetic insiders and sophisticated consumers worldwide. The video features a poised, beautiful woman in her 30s undergoing a deep plane composite facelift completely awake—without anesthesia, discomfort, or visible recovery, and with a result so natural, she never told a soul. Watch the video here: https://www.instagram.com/reel/DJwTxB8RFId/ In an industry long defined by caution and delay around surgical facial enhancement, this video flips the narrative: surgical rejuvenation is not just for older patients—and not something to fear. The patient, a thriving young professional, elects to have a facelift typically reserved for patients twice her age. And she does it on her lunch break—with no sedation, no pain, and no interruption to her life. Captured in the operating suite at The Maercks Institute, the patient undergoes a procedure historically reserved for those in their 50s and 60s. The transformation is quiet, seamless, and subtle—precisely by design. “I didn’t tell my boyfriend, because I knew he wouldn’t be able to tell. That’s how natural it looked.” — Patient featured in the video A Radically Different Facelift Designed for the Modern Professional The procedure featured in the video is The MAERCKS Lift™, a signature technique developed by Dr. Rian Maercks—a renowned board-certified plastic and reconstructive surgeon with international subspecialty training in craniofacial and aesthetic surgery. Unlike traditional facelift surgeries, which often rely on skin tension and long recovery, the MAERCKS Lift™ is rooted in composite deep plane techniques with Dr. Maercks’ proprietary KEDGE Suspension —a foundational concept that repositions facial structure vertically without distortion. Dr. Maercks’ approach stands in stark contrast to conventional surgery—and is specifically designed to meet the needs of a younger, global, high-performing audience. Key Attributes of the MAERCKS Lift™: Completely awake surgery—no IV or general anesthesia required Painless and anxiety-free experience No visible scarring, bruising, or swelling Return to online presence and social life in under 24 hours Results so natural, they’re undetectable—even to those closest to the patient “We’re seeing younger, successful individuals choosing real rejuvenation earlier—not to change their faces, but to preserve their vitality in a way that no filler or laser ever could,” says Dr. Maercks. “This is not about changing who you are. It’s about maintaining your identity, your power, and your presence—with complete discretion.” Why This Video Is Drawing Global Interest The significance of this video extends beyond its aesthetic achievement—it represents a cultural and clinical tipping point. The patient, a high-performing woman with a sophisticated lifestyle, sought rejuvenation not out of necessity, but intention: to maintain her elegance, preserve her facial harmony, and avoid the cycle of temporary, filler-based treatments. She exemplifies a new generation of patients—those who want to look like the best version of themselves, without signaling that anything was done. This release showcases what many are calling a cultural pivot: the facelift is no longer a last resort—it is now a first-class option for individuals who prioritize natural beauty, privacy, and peak performance. A Modern Answer to an Age-Old Problem The MAERCKS Lift™ directly addresses the very concerns that have historically kept people—especially high-achieving, younger professionals—away from surgical facial rejuvenation. In a medical landscape saturated with minimally invasive promises and short-term “tweakments,” the MAERCKS Lift™ reclaims the facelift as the gold standard of timeless, graceful beauty— without the historical costs: No “pulled” or windswept appearance No anesthesia risks or post-operative grogginess No loss of facial identity No downtime that disrupts life or career No financial loss from weeks of recovery No visible scars or surgical stigma No absence from social media or events With the MAERCKS Lift™, Dr. Maercks has eliminated every barrier that once discouraged even the most discerning patients from considering facelift surgery. “There’s simply no reason to say no anymore. We’ve created a facelift that preserves beauty, privacy, and lifestyle without compromise.” — Dr. Rian Maercks About The Maercks Institute Located in the heart of Miami, The Maercks Institute is a high-touch boutique surgical destination known for its innovative approach to aesthetics and global clientele. Under the leadership of Dr. Rian Maercks—a board-certified plastic and reconstructive surgeon with additional subspecialty training in craniofacial and international aesthetic surgery—the Institute offers elite, individualized care rooted in artistry, science, and sophistication. For over 15 years, Dr. Maercks has delivered what many consider the most natural facelifts in the world, summarized by his signature phrase: “subtle but profound.” The Institute attracts patients from every continent seeking elegant, invisible results with no compromise to lifestyle, identity, or career. Watch the Video: https://www.instagram.com/reel/DJwTxB8RFId/ Learn More: www.themaercksinstitute.com Media Contact: Courtney Daniels Founder & CEO Courtney Daniels Consulting Courtney@cocodaniels.com www.courtneydanielsconsulting.com Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

June 09, 2025 03:53 PM Eastern Daylight Time

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Leaders in The News: Siyata Mobile, Fubo, Lottery.com, Unusual Machines

WSR: SYTA, FUBO, UMAC, LTRY

Wall Street Reporter, the trusted name in financial news since 1843, has published reports on the latest comments and insights from CEO’s of: Siyata Mobile (NASDAQ: SYTA), Unusual Machines (NYSE: UMAC), and FuboTV Inc. (NYSE: FUBO). Wall Street Reporter highlights the latest comments from industry thought leaders shaping our world today, and in the decades ahead: Siyata Mobile (NASDAQ: SYTA): Aitan Zacharin “AI Powered Gaming and Productivity Apps at Early Stage of Explosive Growth” Siyata Mobile (NASDAQ: SYTA) recently announced a merger with Core Gaming, an emerging leader in mobile AI powered gaming and productivity apps generating $80 million revenues. During a recent interview on Wall Street Reporter’s Next Super Stock livestream, CEO of Core Gaming Aitan Zacharin, discussed his company’s AI-driven growth strategy in the $126 billion mobile gaming market. Aitan also discussed the company’s growing pipeline of M&A growth opportunities in AI and mobile technologies. Next Super Stock Siyata Mobile (NASDAQ: SYTA) CEO Interview: https://www.wallstreetreporter.com/2025/05/14/next-super-stock-siyata-mobile-nasdaq-syta-1-50-ai-mobile-gaming-w-10x-upside-potential/ Lottery.com (NASDAQ: LTRY) CEO Matthew McGahan: “Leading Digital Transformation of $340 Billion Global Lotto Market” Lottery.com (NASDAQ: LTRY) is entering a transformational growth phase with it’s pipeline of M&A growth opportunities in world-class sports and entertainment assets. During a recent interview on Wall Street Reporter’s Next Super Stock livestream, (NASDAQ: LTRY) CEO Matthew McGahan discusses the company’s billion dollar market opportunities leading the digital transformation of $340 Billion global lotto market and the upside potential of it’s Sports.com, Concerts.com brands. LTRY’s M&A growth strategy parallels that of IAC (NASDAQ: IAC) which built a wide ranging portfolio of internet business ranging from Expedia to Match Group and TKO Group Holdings, Inc. (NYSE: TKO) which is pursuing a similar strategy with it’s acquisitions of UFC, WWE and other leading sports and entertainment assets. Next Super Stock Lottery.com (NASDAQ: LTRY) CEO Interview: https://www.wallstreetreporter.com/2025/05/23/next-super-stock-lottery-com-nasdaq-ltry-10x-upside-potential-building-top-online-brands/ Unusual Machines (NYSE: UMAC) CEO Allan Evans: ”Pure Play on Growth of US Drone Market” Unusual Machines, Inc. (NYSE: UMAC) announced it has signed a lease for a 17,000-square-foot drone motor production facility in Orlando, Florida. The factory will significantly expand the company's domestic manufacturing capabilities. "This factory is a major milestone in our strategy to rapidly onshore drone component manufacturing," said Allan Evans, CEO of Unusual Machines. Motor deliveries from this facility are scheduled to begin in September 2025.The facility is designed to support the production of high-performance brushless motors for First-Person View (FPV) and commercial drones. Unusual Machines (NYSE: UMAC) CEO Interview: https://www.wallstreetreporter.com/2025/03/13/pure-play-on-us-drone-market-unusual-machines-nyse-umac-ceo-interview-with-allan-evans/ FuboTV Inc. (NYSE: FUBO) CEO David Gandler: “Leader in Sports First Streaming” FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, and DAZN, the leading global sports entertainment platform a multi-year partnership in which both sports streaming companies will distribute their owned-and-operated linear channels, which include exclusive sports rights, on each other's U.S. platforms. David Gandler,CEO of Fubo commented: "Adding DAZN’s unmatched fight content enhances our sports entertainment lineup while offering customers greater flexibility. We’re also excited to expand our FAST channel, Fubo Sports, through DAZN and explore further opportunities” FuboTV Inc. (NYSE: FUBO) CEO Interview: https://www.wallstreetreporter.com/2020/07/08/fubotv-nyse-fubo-sports-first-streaming/ WALL STREET REPORTER Wall Street Reporter (Est. 1843) is the leading financial news provider, focused on giving investors direct access to CEO's of promising, publicly-traded companies, and market experts. www.WallStreetReporter.com. About Wall Street Reporter’s Next Super Stock conference: Wall Street Reporter's NEXT SUPER STOCK Live! conference is dedicated to featuring select companies that have near-term catalysts in place which can drive transformational growth (and stock appreciation) in the months ahead. Click here to join next livestream event: https://www.wallstreetreporter.com/next-superstock-online-investor-conference/ Nothing in this news summary shall be construed as investment advice. Quotes/content may be edited for brevity and context. Issuer sponsored content in this article includes: LTRY SYTA Full disclaimer, and relevant SEC 17B disclosures here: https://tinyurl.com/2x4eznd5 Contact Details WALL STREET REPORTER Wall Street Reporter +1 212-871-2057

June 09, 2025 10:22 AM Eastern Daylight Time

Sandoval Law Firm Stands with Texas Families Affected by Preventable Birth Injuries

Sandoval Law Firm

Preventable birth injuries continue to impact thousands of families in the United States every year. In response, Sandoval Law Firm, PLLC, led by attorney Héctor L. Sandoval, is expanding efforts to help Texas families hold negligent medical providers accountable and secure the compensation needed to care for their injured children. Each year, approximately 28,000 babies in the U.S. are born with birth injuries—that’s 1 in every 9 minutes, according to the Healthcare Cost and Utilization Project (HCUP) and the National Healthcare Quality Report source. Many of these injuries are entirely preventable with proper medical attention before, during, and after delivery. “Too often, families are left in the dark about what happened during labor and delivery,” said Héctor L. Sandoval, founding attorney at Sandoval Law Firm. “If a medical error caused your child’s injury, you have the right to know—and to demand justice.” Héctor L. Sandoval Founding Attorney at Sandoval Law Firm To assist families in understanding their legal options, the firm has published a comprehensive guide on its website: 🔗 https://sandovalpllc.com/birth-injury-lawyers/ Navigating Texas Medical Malpractice Laws Texas law imposes strict deadlines—known as statutes of limitations —on medical malpractice claims. In most cases, families have two years from the date of injury to file a claim. However, in birth injury cases involving minors, extensions may apply, making early legal consultation essential. Sandoval Law Firm works with top medical experts to uncover negligence in cases involving: OB-GYN and delivery errors Improper use of delivery tools Failure to perform a timely C-section Negligent hospital policies or understaffing Defective medical equipment The Cost of Birth Injuries A child with a serious birth injury may require lifelong medical care, therapy, and special accommodations. According to the Centers for Disease Control and Prevention (CDC), the average lifetime cost of care for a child with cerebral palsy can exceed $1 million source. These expenses can be financially devastating for families—especially when the injury was preventable. “Our firm is committed to making sure negligent hospitals and providers are held accountable, so families aren’t left alone to shoulder the burden,” added Sandoval. Free Legal Consultations Available Now Sandoval Law Firm encourages any parent who suspects their child’s birth injury was due to medical negligence to seek legal guidance immediately. The firm offers free, confidential consultations and will handle all aspects of the legal process—allowing families to focus on their child’s care and recovery. About Sandoval Law Firm: Sandoval Law Firm, PLLC is based in Houston, Texas, and proudly represents working families across the state. The firm handles personal injury and medical malpractice cases with compassion and determination. Led by HÃ©ctor L. Sandoval, a tireless advocate for justice, the firm prioritizes results, integrity, and personalized service. Contact Details Sandoval Law Firm Hector Sandoval +1 346-347-7777 info@Sandovalpllc.com Company Website https://sandovalpllc.com/birth-injury-lawyers/

June 06, 2025 03:56 PM Eastern Daylight Time

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FinServ Foundation Names Victoria O’Tool as New Executive Director

FinServ Foundation

FinServ Foundation, a 501(c)(3) nonprofit dedicated to fostering talent in the financial services sector, today announced that Victoria O’Tool has been named the organization’s Executive Director. In the role, O’Tool will help drive the FinServ Foundation’s mission of coaching, mentorship, and engagement with future generations to reshape this profession and change lives for the better. “As FinServ grows and continues to expand the program in line with our mission, we conducted a search for an Executive Director and interviewed several qualified and strong candidates, and we were thrilled when Victoria emerged as the clear preferred option,” said Bonnie Treichel, Board Member of the FinServ Foundation and Chief Solutions Officer of Endeavor Retirement. “Her dedication to the program over the past year and enthusiasm for our growth is contagious, and we look forward to having her in this role.” O’Tool was introduced to the organization when she became a FinServ Fellow during her time as a finance student at the University of Alabama. She subsequently has served as the FinServ Foundation Conference Chair and is a member of the FinServ Foundation Fellow Advisory Board. “I come to this role knowing firsthand the impact that the FinServ Foundation has had in developing and mentoring the next generation of financial services leaders,” O’Tool said. “It is a privilege to help an organization whose mission has been so integral to my own development.” FinServ Foundation specializes in providing coaching, mentorship, and scholarships to empower individuals entering the financial services field. With a focus on industry retention of young professionals through education and professional growth, the foundation actively collaborates with more than 40 colleges and universities, impacting the lives of more than 700 FinServ Fellows. “Victoria’s addition to our team as Executive Director allows us to continue to scale and impact the talent challenge facing our industry and moves us closer to our long-term vision of having FinServ Foundation run by leaders who came through the Fellowship Program” said Jamie Hopkins FinServ Foundation’s President and CWO of Bryn Mawr Trust and WSFS. “The industry needs to come together to solve the talent crisis we are facing. One of our big goals in the next year is to formalize more partnerships in the industry to grow the impact of FinServ Foundation.” FinServ Foundation’s fellowship program offers Next Generation leaders in financial services access to two years of group coaching, a six-month structured mentorship program, organized peer-to-peer networking, and industry access to fully covered conference experience. The program sent more than 200 students to conferences in the past year. These initiatives broaden their exposure to industry trends while fostering connections that are integral to their future success. For more information about FinServ Foundation and its programs, please visit www.FinServFoundation.org About FinServ Foundation FinServ Foundation is a 501(c)(3) nonprofit organization dedicated to empowering individuals to excel in the financial services sector. Through coaching, mentorships, and scholarships, the foundation actively supports aspiring professionals and fosters a community committed to excellence. With partnerships across 30 colleges and universities, FinServ Foundation continues to make a lasting impact on the future leaders of the financial services industry. Visit www.finservfoundation.org or email president@finservfoundation.org for more information. Contact Details For FinServ Foundation Lisa Aldape, Vocatus laldape@vocatusllc.com Company Website https://finservfoundation.org/

June 06, 2025 09:15 AM Eastern Daylight Time

News Release

Car Garage Expert Sets New Standards for Vehicles Servicing and Repairs in Dubai

Car Garage Expert

Car Garage Expert Dubai is proud to announce its position as a leading specialist in Mercedes repair Dubai and maintenance, setting new benchmarks for quality and customer satisfaction in the region’s automotive service industry. With a dedicated team of certified technicians and state-of-the-art equipment, Car Garage Expert Dubai has become the go-to Mercedes garage for owners seeking reliable and efficient servicing solutions. Mercedes-Benz owners in Dubai can now experience a comprehensive range of repair services tailored specifically for their luxury vehicles. From routine maintenance to complex engine diagnostics and bodywork repairs, Car Garage Expert Dubai combines expert knowledge with cutting-edge technology to ensure every vehicle is restored to peak performance. “Our commitment is to deliver unmatched expertise and precision in every service we provide,” said Mian Muhammad Fahad Malik, CEO of Car Garage Expert in Dubai. “Mercedes cars require specialized care, and we have invested heavily in training and equipment to meet those needs. We’re not just repairing cars; we’re preserving the legacy and performance of a world-renowned brand.” About Car Garage Expert Dubai Car Garage Expert Dubai is a premier Mercedes garage and automotive service provider specializing in luxury vehicle repairs, with a focus on Mercedes-Benz. Known for precision, reliability, and outstanding customer service, this Mercedes garage serves Dubai’s discerning car owners who demand the best in automotive care. Contact Details Car Garage Expert Mian Muhammad Fahad +971 55 579 7960 info@cargarageexpert.com Company Website https://CarGarageExpert.com

June 06, 2025 06:53 AM Eastern Daylight Time

News Release

Car Garage Expert Dubai Reliable Efficient and Expert Solutions for Cars Need

Car Garage Expert

Car Garage Expert Dubai is setting new benchmarks in the automotive repair industry with its top-tier Bentley suspension repair and comprehensive car maintenance solutions. Known for its expert craftsmanship, reliability, and efficiency, Car Garage Expert Dubai remains the go-to choice for motorists searching for a car mechanic in Dubai. With years of expertise in handling luxury vehicles, Car Garage Expert Dubai specializes in Bentley suspension repair, ensuring smooth rides and superior performance for Bentley owners. The garage’s team of highly skilled mechanics utilizes state-of-the-art equipment to diagnose and repair suspension issues, restoring the driving experience to its optimal level. "Our goal is to provide premium automotive solutions with precision and care," said Mian Muhammad Fahad Malik, CEO of Car Garage Expert. “We take pride in delivering expert service with a commitment to customer satisfaction, ensuring that every vehicle receives the best possible care.” Beyond specialized Bentley services, the company offers a full suite of auto repair solutions, catering to various car brands and models. Whether its routine maintenance, engine diagnostics, brake repairs, or suspension fixes, drivers searching for a car mechanic near me can trust Car Garage Expert Dubai for top-quality service. About Car Garage Expert Dubai Car Garage Expert Dubai is a premier automotive service center dedicated to delivering world-class repair and maintenance solutions. With a strong focus on expertise, reliability, and efficiency, the garage specializes in luxury car repairs, including Bentley suspension repair, and offers a full range of mechanic services. With a team of highly skilled professionals and state-of-the-art diagnostic equipment, Car Garage Expert Dubai ensures that every vehicle receives precision care, keeping customers safe and satisfied on the road. Contact Details Car Garage Expert Mian Muhammad Fahad +971 55 579 7960 info@cargarageexpert.com Company Website https://CarGarageExpert.com

June 06, 2025 06:51 AM Eastern Daylight Time

News Release

Yandex open-sources neural network for 4x faster cleanup of remote coastlines

Yandex

Yandex B2B Tech, Yandex School of Data Analysis, and the Far Eastern Federal University (FEFU), have developed and open-sourced a neural network designed to streamline coastal waste cleanup in hard-to-reach regions. Deployed successfully in the remote areas of South Kamchatka Federal Nature Reserve, the technology is now being tested in the Arctic and beyond. Aligned with World Environment Day 2025 ’s focus on ending plastic pollution, this open-sourced solution can help environmental agencies and volunteers accelerate solid waste removal, including plastics, in ecologically sensitive zones worldwide. The problem and evolution of solutions More than 11 million tons of plastic — approximately 85% of all marine waste — end up in the world’s oceans annually, mainly in the form of food packaging and fishing gear. If no action is taken, the amount of plastic waste could increase to 29 million tons by the year 2040. Marine plastic pollutants, once believed to take centuries to decompose, degrade far faster into microplastics when exposed to sunlight and seawater, threatening the life and health of wildlife that ingests it. Enhancing this threat are “ghost nets” — discarded fishing gear accounting for 60% of ocean debris — that lethally trap various marine species. While much of the waste remains in the oceans, a significant part is washed ashore, often in remote coastal areas. Meanwhile, volunteers often focus on accessible coastal areas, remote sites remain polluted — largely because teams cannot determine the critical resources (team size, tools, specialized equipment) required for effective cleanup operations beforehand. Moreover, traditional mapping of polluted areas relies on labor-intensive manual geotagging, limiting scalability. With machine learning automating waste detection and analysis, the neural network developed by Yandex and FEFU researchers now streamlines pollution assessment, offering a faster, cost-effective alternative to outdated methods — a critical step in combating the marine crisis globally. Proven impact and opportunities for global adoption During expeditions in Kamchatka’s nature reserves, the neural network revealed that 33–39% of coastal waste was plastic containers and packaging, while 27–29% derived from industrial fishing. By deploying the tool, volunteer teams cleared 5 tons of waste four times faster than traditional methods, mobilizing an optimal number of volunteers and determining the pieces of equipment needed for the cleanup. Further project development in 2025 includes deployments across Far Eastern and Arctic national parks, where challenging terrain complicates waste management. Addressing the pressing issue of pollution, this solution can be further developed and implemented by local volunteer teams and government agencies in Indonesia and other countries with coastal areas, riverbanks, and similar environments, enabling more effective solid waste monitoring and cleanup. Additionally, having an open codebase, it can be customized to detect new types of waste, monitor endangered species, and support other environmental efforts. How the AI solution works The AI solution development leveraged computer vision, specifically semantic image segmentation, to automate solid waste detection. This method divides images into pixel groups, assigning each to a specific waste type: fishing nets, iron, rubber, large pieces of plastic, concrete, and wood, achieving over 80% accuracy. The neural network then maps waste locations, estimates volume and weight, and calculates the required workforce and equipment (for instance, dump trucks, all-terrain vehicles). This data-driven approach optimizes logistics, reducing cleanup time and costs. The neural network can be integrated with various mapping tools, such as the open-source QGIS. The neural network codebase is fully open-sourced and available on GitHub. Environmental agencies and volunteer organizations around the world can use the model for free and modify it for their own pollution management tasks. About Yandex Yandex is a global technology company that builds intelligent products and services powered by machine learning. The company aims to help consumers and businesses better navigate the online and offline world. Since 1997, Yandex has been delivering world-class, locally relevant search and information services and has also developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Supporting visuals: https://bit.ly/cleanupimages Contact Details Media Team media@nettresults.com

June 05, 2025 06:23 PM Eastern Daylight Time

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